Country Head – Medical Devices

Job Summary

The Country Head is responsible for driving business growth, profitability, and operational excellence for the company’s medical devices business in the assigned country. This role provides strategic leadership across sales, marketing, regulatory affairs, market access, supply chain, finance, and customer service while ensuring compliance with applicable regulations and ethical standards.

Key Responsibilities

1. Strategic Leadership

• Develop and execute the country business strategy aligned with regional and global objectives.
• Identify market opportunities and develop long-term growth plans.
• Drive sustainable revenue growth and market share expansion.
• Lead business transformation initiatives and organizational development.

2. Commercial Leadership

• Own the country P&L and achieve revenue, profitability, and growth targets.
• Lead sales and marketing teams to maximize business performance.
• Develop pricing, channel, and customer engagement strategies.
• Expand key accounts and strategic partnerships.

3. Regulatory & Quality Compliance

• Ensure compliance with all local medical device regulations.
• Oversee product registrations and regulatory submissions.
• Ensure adherence to quality management systems and company policies.
• Promote a culture of ethics, compliance, and patient safety.

4. Financial Management

• Develop annual operating plans and budgets.
• Monitor financial performance against targets.
• Optimize operating expenses and resource allocation.
• Manage forecasting, investments, and business risks.

5. Customer & Stakeholder Management

• Build strong relationships with hospitals, healthcare providers, distributors, and government agencies.
• Represent the company before regulatory authorities and industry associations.
• Drive customer satisfaction and long-term partnerships.

6. Operations & Supply Chain

• Ensure efficient demand planning and inventory management.
• Collaborate with regional supply chain teams to maintain product availability.
• Improve operational efficiency and service levels.

7. People Leadership

• Build, develop, and retain high-performing teams.
• Foster a culture of accountability, collaboration, and innovation.
• Lead succession planning and talent development.
• Ensure employee engagement and performance management.

8. Market Development

• Monitor market trends, competitive activity, and customer needs.
• Evaluate opportunities for new product launches.
• Support reimbursement, market access, and clinical adoption initiatives.

9. Risk Management

• Identify business, regulatory, operational, and financial risks.
• Develop mitigation plans.
• Ensure business continuity and crisis management readiness.

Key Performance Indicators (KPIs)

• Revenue growth
• EBITDA/Operating Profit
• Market share
• Sales target achievement
• Gross margin
• Regulatory compliance
• Product availability
• Customer satisfaction
• Employee engagement
• Distributor performance
• Working capital and inventory metrics
• Successful new product launches

Qualifications

• Bachelor’s degree in Engineering, Life Sciences, Business, or related field.
• MBA or equivalent postgraduate qualification preferred.
• 15–20+ years of experience in the medical devices, healthcare, diagnostics, or pharmaceutical industry.
• At least 8–10 years in senior commercial or general management roles.
• Experience managing cross-functional teams and P&L responsibility.

Required Skills & Competencies

• Strategic thinking
• Business and financial acumen
• P&L management
• Commercial excellence
• Leadership and team development
• Negotiation and influencing skills
• Regulatory and compliance knowledge
• Market access understanding
• Customer relationship management
• Change management
• Data-driven decision-making
• Strong communication and presentation skills

Preferred Experience

• Experience launching medical devices in the local market.
• Knowledge of healthcare procurement processes (public and private sectors).
• Experience working with distributors and direct sales models.
• Familiarity with quality systems and regulatory frameworks.
• Experience working in a multinational medical devices organization.

Reporting Structure

Reports To:

• Regional Vice President / Managing Director (Asia Pacific, EMEA, or Global)

Direct Reports:

• Sales Director
• Marketing Manager
• Regulatory Affairs Manager
• Finance Manager
• Supply Chain Manager
• Human Resources Manager
• Customer Service Manager
• Clinical/Application Specialists (where applicable)

Success Profile

The ideal Country Head is a commercially driven, customer-focused leader with a strong understanding of the medical devices industry, demonstrated success in leading multifunctional teams, delivering profitable growth, navigating complex regulatory environments, and building trusted relationships with healthcare stakeholders. They balance strategic vision with operational execution while maintaining the highest standards of ethics, quality, and patient-centricity.